THE LOJIMAX BRAND FAMILY
Lojimax designs and manufactures every product under one roof at our 13,000 m² facility in İzmir, Türkiye. To serve markets with very different needs, standards and expectations, that manufacturing strength reaches customers through a family of complementary brands.
Each brand speaks the language of its own market — but all share the same engineering, the same design discipline and the same EN 442-2 certified quality that defines Lojimax. Different names, one promise.
THE BRANDS BEHIND LOJIMAX
LOJIMAX THE MANUFACTURING HEART
Lojimax is where it all begins. Operating under the Yapıloji Group in İzmir, Türkiye, Lojimax is a designer aluminium radiator and towel rail manufacturer with a portfolio of 600+ models and more than 50 patents to its name.
Built for the way people heat their homes today — fully compatible with heat pumps and low-temperature systems, available in custom RAL finishes, and produced with the flexibility that only genuine in-house manufacturing allows. Backed by a 300+ dealer network across Türkiye and a presence at ISH 2025 Frankfurt.
ALRAD — OUR DESIGN HEATING BRAND IN EUROPE
Alrad Design Heizkörpersysteme GmbH is Lojimax’s dedicated commercial arm for the European market. Founded in Berlin, Germany, Alrad introduces, distributes and sells our designer radiators, towel warmers and heating solutions across Europe.
Alrad’s collections feature in architectural projects, building-materials retailers and professional sales channels alike. A European network of warehousing, wholesale, retail and e-commerce channels carries our design-led products to customers faster — positioning Alrad both as a distributor and as a brand in its own right.
DESRAD — INTERNATIONAL PRESENCE & CIS MARKETS
Desrad is a related sister brand, best known for showcasing Lojimax’s premium designer radiator and towel warmer collections at major construction and interior design exhibitions across the CIS region. It plays an active role in our international brand strategy.
Lojimax’s portfolio — known across the industry for its quality and design standards — is also accessible under the Desrad name. In select markets, Desrad operates commercially as a distributor, point of sale or online retailer, with chosen products listed under the brand.
- Our Brands Around the World
Together, Alrad and Desrad carry Lojimax’s design-led heating products far beyond Türkiye. From Alrad’s Berlin base across Europe to Desrad’s presence at major exhibitions throughout the CIS region, our brands bring the same manufacturing strength and design discipline to markets with very different needs serving architects, specifiers, distributors and retailers who value both aesthetics and technical performance.
For our partners, this two-brand structure means a familiar local face wherever they are a point of contact, local presence and a company that understands regional regulations, delivery expectations and design culture, all backed by the full weight of the Lojimax factory. It is the strategic bridge between where our products are made and where they are lived with.
SHARED MANUFACTURING & CERTIFICATION
Whichever name a product carries, it is engineered to the same technical standard, certified to EN 442-2, and produced in the same facility. Quality never changes from brand to brand — only the route to market does.
ONE DESIGN LANGUAGE
A radiator is an object people live with for decades. That belief runs through every collection — the same design discipline, custom RAL finishes and aesthetic level, whether the product is sold as Lojimax, Alrad or Desrad.
GLOBAL REACH, LOCAL PRESENCE
Together, our brands keep us close to architects in Berlin, distributors across the CIS region and specifiers in export markets — 15+ countries served, without ever diluting what a Lojimax product stands for.
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